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Limassol
The SEM / PPC Specialist will be a part of TopFX marketing team leading the company's strategy and day-to-day execution of Content recommendation engine campaigns and SEM / PPC channels.
Responsibilities:
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Day to day management of Google Adwords PPC advertizing
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Day to day management of Content recommendation channels (Revcontent, Taboola, Dianomi, Outbrain)
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Create, execute and optimize campaigns, keywords, copy, creatives and landing pages in order to decrease CPA and increase conversion ratios
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Monitor keyword bidding
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Calculate monthly budgets and supervise costs
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Track and report campaign results
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Conduct A/B and multivariate testing for campaigns
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Achieve monthly goals & KPIs
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Liaise with stakeholders & marketing team and managers
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Conduct research and stay up to date on the industry trends
We Offer
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Attractive remuneration package
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Health insurance
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Friendly working environment
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Regular company events
- Personal development opportunities
Requirements
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College degree
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1 Year of SEM experience & Content recommendation channel experience
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Certified in Google Adwords
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Working knowledge of Taboola and Revcontent systems will be considered a plus
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Working knowledge of Bing Ads, Yandex and Baidu will be considered a plus
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Strong analytical skills
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Efficiency in budgeting and resource management
- Proficiency in English, a second language will be considered a plus